Culturally-adapted family intervention for African and Caribbean people diagnosed with psychosis and their families.
CaFI's main output and strategy for reaching its goals were based on audio recordings and written text. Still, as their research showed, their primary target audience, people struggling with schizophrenia and psychosis, could not connect to the material. That's where we helped CaFI repurpose their existing material into actor-driven videos that would click on an emotional level.
Videos positively impacted the delivery of the material, and the target audience was reched more effectively and naturally.
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